Camera Profit - Using Your Camera for Extra profit

On the right hand side of this coupon, have your business name, address and telephone number, plus a quick outline of the different kinds of photography work you handle, and perhaps a business slogan such as "Satisfaction Guaranteed or You Don't Pay."

To add a little bit of class to this coupon, take the basic outline of this idea over to an instant print shop. Tell them what you want; show them your outline; and have them typeset everything. Then put a fancy border around the whole coup on and have it printed on colored paper. The best color of paper is a "dollar bill" shade of green. If you want to give it even more class, you could have it printed on green, lightweight card stock. You'll want to divide the " "information" side o f this coupon from the "business card" side with a dotted line and perforations. If you layout this coupon properly. You should be able to get six of them on an 8 1/2 x 11 sheet of paper or card stock. This means the printer can print and cut 6,000 of them for about the same cost as printing 1,000 circulars or flyers.

On your printing, shop around for the best deal, but in the end, it shouldn't cost you more than about $60 for all 6,000 coupons which will come from those 1,000 sheets of paper or card stock.

Now, when you take a person's picture, regardless of whether it's an "in-store" set-up, out on the golf course, or along the street, you give your customer one of your coupon-receipts and tell them their prints will be ready in a couple of days. They fill in the information part of the coupon and give it back to you, retaining your "business card" portion of it.

When the prints are ready, you can phone the customer and remind him - volunteer to deliver and collect; send them through mail with a bill; or make arrangements with a store to take care of them until the people call for them and pay at that time.

Most stores, golf courses, bowling centers, and other retail merchants will be glad to handle this part of it for you, because it brings the customers back into the places of business, and provides another sales opportunity for them.