Camera Profit - Using Your Camera for Extra profit

By all means, be sure to include an advertising circular with each set of pictures you deliver. This circular should explain how the customer can get more prints, how he can get enlargements of his favorites, and details relating to all the other photography services you offer.

Back to the original "in-store" picture taking set-up during evening shopping hours and on weekends for extra income. You can call attention to your "in-store" set-up and bring in more business with a few merchandising promotional ideas. In the following paragraphs we give the highlights of a few ideas that have worked well, how ever, you should keep your eyes open to observe additional promotional ideas that could be adapted to fit your new business.

Dress a helper in a clown suit, and take pictures of the kids on his lap or with his arm around the kids. Put a sandwich advertising board on a helper and let him stroll through the shopping center advertising the fact that you're in Kiddie Clothing store taking pictures.

Promote a "Baby of the Year" contest where you take pictures of babies, display the pictures on a "show board" and offer $100 cash plus a merchandise prize in a big drawing at the end of the year.

Set up a booth in the mall and promote "Instant Snapshots." Be a Roving Photographer and take candid shots of shoppers and promote a " Shopper of the Year" contest. Work with a clown and have him " attach himself" to the kids, and ask if they'd like to have their pictures taken with him. Build an inexpensive and portable set, such as an air plane, a race car, bucking bronco, hand-shaking scene with a famous person or "balloon figures" and take pictures of people standing in or on these sets. Get out to the golf course and take pictures of the golfers teeing off. Get over to the bowling centers and take candid shots of the bowlers in action. Do the same thing wherever there's a sports event taking place. Be on the spot and ready whenever there's an opportunity to take team pictures.